Privacy Policy — Minsenzia Planner
Last updated: August 26, 2026
1. Who is responsible for your data
The controller of your personal data is:
MINSENZIA LIMITED Irish private company limited by shares · CRO no. 800232 Registered office: 77 Camden Street Lower, Dublin 2, D02 XE80, Ireland Contact for any privacy matter: hi@minsenzia.com
In this policy, "Minsenzia", "we" or "the Planner" mean this company. "You" are the user of Minsenzia Planner (the app at app.minsenzia.com).
2. What data we process
a) Account data. Your email, your password (stored hashed — we never see it and cannot recover it), your name, your time zone and your language. If you turn on a reminder, we also store which reminder we sent you and on what date, so we never send it twice. That record is included in your data download.
b) The content you create in the Planner. This includes personal information that may be sensitive by its reflective nature: your North Star (your purpose and yearly goals), your monthly goals, your habits, your daily intentions, your day states, your day closes and journal entries, and your preferences.
This content is yours. We do not sell it, we do not share it with anyone for advertising, and we do not use it for any purpose other than providing you the service. There is one exception, and it is yours to make: if you turn on the AI coach, part of this content is sent to our AI provider so it can answer you. It is explained in full in section 4.b, and the coach does not work until you explicitly accept it.
c) Usage data (product analytics). If you consent (see section 7), we record usage events — e.g. that you completed onboarding or visited a section — linked to an identifier of your account, to understand how the Planner is used and improve it. This analytics only runs inside the app, for signed-in users, and only if you accept the cookie notice.
d) Technical and error data. To keep the service stable, we record technical errors. We configure this tool not to send the personal content you write (intentions, journal, purpose); we only collect technical information about the failure.
e) Payment data (future). When paid plans exist, your card data will be handled directly by our payment provider (Stripe); Minsenzia never stores or sees your card numbers.
3. Why we process your data and on what legal basis (GDPR art. 6)
| Purpose | Legal basis |
|---|---|
| Create and manage your account; store and sync your system (North Star, habits, intentions, journal) | Performance of the contract (providing the service you requested) |
| Send you essential service emails (confirm account, reset password) | Performance of the contract |
| Send you the daily reminders you switch on, which carry the content of your day inside | Consent (withdraw it from the email itself or from Settings) |
| Product analytics to improve the Planner | Consent (you can withdraw it anytime) |
| Security, abuse prevention and error fixing | Legitimate interest in a secure, functional service |
| Marketing communications, if you subscribe | Consent |
| Running the AI coach (sending your content to our AI provider) | Consent (you can withdraw it anytime) |
About the newsletter. When you create your account you can tick a box to receive it. It is unticked by default: we only write to you if you tick it yourself, and we store the date you did as the record of your consent. You can unsubscribe at any time, from any email we send or by writing to hi@minsenzia.com; unsubscribing does not affect your account or essential service emails in any way.
About the reminders. They are off by default: they only go out if you switch them on, at the time you choose. Each email carries your closing question and your intentions exactly as you wrote them, so that reading it already serves you without opening the app. You can switch them off in Settings → Reminders, or with the unsubscribe link at the bottom of every email, which opens without signing in and unsubscribes you with a single button. If your email client shows its own "unsubscribe" button, that one is a single click. Switching them off does not affect essential service emails, which cannot be disabled while you have an account.
4. Who we share your data with (processors)
We do not sell your data. It is processed, on our behalf and under a data processing agreement (DPA), only by the providers strictly necessary to run the Planner:
| Provider | Purpose | Where data is hosted |
|---|---|---|
| Supabase (on AWS) | Authentication and database (your account and content) | European Union (Ireland, eu-west-1) |
| Vercel | Hosting and delivery of the app | Global edge; data in transit |
| Resend | Sending service emails (confirmation, password) and the reminders you switch on, which include the content of your day | Sent from the EU (Ireland) |
| PostHog | Product analytics (only with your consent) | European Union (EU Cloud) |
| Sentry | Technical error logging (without your personal content) | European Union |
| Klaviyo | Sending the newsletter (only if you tick the box) | United States |
| Anthropic | The AI coach: generating its replies (only if you turn it on) | United States |
| Stripe (when payments exist) | Payment processing | EU / US |
International transfers. Your data is hosted primarily in the European Union. Some of these providers are US-based companies; where a processing activity involves access from outside the EU, it relies on the European Commission's Standard Contractual Clauses (SCCs) and/or the EU–US Data Privacy Framework, ensuring an adequate level of protection.
4.b · The AI coach (optional, and off until you turn it on)
The coach is the only part of the Planner that sends your content outside our systems. That is why it is off by default and requires your explicit consent: until you give it, nothing at all is sent.
What is sent, when you talk to it. So it can speak about your actual system rather than in the abstract, each conversation carries a snapshot of your data: your name, language and time zone; your North Star and yearly goals; your monthly goal; your habits and their completion over the last 30 days; your intentions for today and yesterday; a handful of summary numbers from your last 30 days; and the messages in that conversation.
Your day closes, only if you want. If you leave it on, it also sends up to ten of your closes from the last 30 days, trimmed to 400 characters each. It is the most private thing you write, so it has its own switch in Settings → Privacy and data. You can turn it off without turning off the coach: it will keep working, it just won't read your reflections.
What is never sent. Your email address, your password, your payment details, and of course nothing belonging to anyone else.
What is not done with it. Your content is not used to train AI models, ours or our provider's. The coach does not learn from you: it reads your data to answer that message, and does not fold it into anything.
Who processes it, where, and for how long they keep it. The provider is Anthropic, acting as a processor on our behalf under its Data Processing Addendum, incorporated into its commercial terms.
Anthropic is a US company and relies on global cloud providers, so your data leaves the European Economic Area. That transfer is covered by the European Commission's Standard Contractual Clauses (controller-to-processor and processor-to-processor modules), which guarantee a level of protection equivalent to the European one.
How long Anthropic keeps it: 30 days. After that it deletes both what we send and what it returns. There is a single exception, and we spell it out because it is the one you would not expect: if a piece of content is flagged as a breach of its usage policy, it may be kept for up to 2 years.
How to withdraw. You can turn the coach off at any time in Settings → Privacy and data. From that moment nothing further is sent. Your past conversations are deleted along with your account, like the rest of your content, and are included in your data download.
Legal basis: your consent (GDPR art. 6(1)(a)), which you may withdraw at any time without affecting the lawfulness of processing carried out beforehand.
5. How long we keep your data
We keep your account and content for as long as your account is active. If you delete your account, we remove your data from our production systems immediately, and from any backup within a maximum of 30 days. We may keep minimal data longer only where a legal obligation requires it.
6. Your rights
You can exercise at any time your rights to:
- Access your data.
- Rectification of inaccurate data.
- Erasure ("right to be forgotten"): you can delete your account and all your content from the app's Settings, immediately.
- Portability: you can download all your data as a file from the app's Settings.
- Restriction and objection to processing.
- Withdraw your consent at any time (e.g. for analytics), without affecting the lawfulness of prior processing.
For any of these, write to hi@minsenzia.com. We will respond within the legal time frame (one month, extendable for complex requests).
If you believe we have not handled your rights properly, you can complain to Minsenzia's lead supervisory authority, the Irish Data Protection Commission (dataprotection.ie), or to the data protection authority of your country of residence.
7. Cookies and similar technologies
For the basic operation of the app we use strictly necessary storage (keeping you signed in), which does not require consent.
For product analytics we use a PostHog cookie and local storage. This analytics only runs if you give your consent via the notice you'll see inside the app. If you decline, no analytics cookie is set and that data is not collected. You can change your choice at any time.
8. Security
Your password is stored hashed; the connection to the app is encrypted (HTTPS); your data is isolated per user through database-level access controls (RLS), so no one else can read your content.
9. Minimum age
Minsenzia Planner is intended for people over 18 years old. If you are younger, do not use the service or provide us with data.
10. Changes to this policy
If we update this policy, we will publish the new version here and change the "last updated" date. If the change is significant, we will let you know.
11. Contact
For any question about this policy or your data: hi@minsenzia.com.